Self-assessment
Self-assessment: how measurable is your marketing?
The self-assessment has ten questions and takes two minutes. The result shows immediately, and if you want a written review of your answers, Dorian writes it personally.
- Free of charge
- No commitment
- Reply within one working day
Test your marketing in two minutes
01 Do you know which channel your latest customer came from?
02 Is every important conversion, such as a form or a purchase, measured as its own event?
03 Does the consent banner control what is measured on the site?
04 Can you see what a new customer costs in each channel?
05 Are the numbers in one place that everyone trusts?
06 Do you know which pages lost search visibility in the last three months?
07 Do you test landing pages against each other, with enough data to draw conclusions?
08 Does the person who makes the decisions get a report that says what to do next?
09 Is the measurement documented so a new person can take over?
10 Has anyone checked that measurement works after the latest change to the site?
Answer all questions to see the result.
Marketing measurement in ten questions
The questions cover what decides whether the numbers can be trusted: where the latest customer came from, whether each important conversion is measured on its own, whether consent controls the measurement, what a new customer costs per channel, whether the report says what to do and whether the measurement is documented. The result shows where you stand, and the page on web analytics describes how we fix what is missing.