DATA 01 / 06
Know what brings customers
Measurement and analytics
Connect visits, enquiries and business outcomes. We set up and review your measurement so you can prioritise with better information.
Measurable marketing · Gothenburg We measure.
You grow.
Nikola Advisory Group helps companies sell more. We raise conversion rates, build websites that sell and run measurable marketing and AI automation, so you can see what every krona returns.
- Free first meeting
- No commitment
Dorian Nikola A personal reply within one working day.
At a glance
- One contact
- Dorian, from first meeting to delivery.
- Four layers
- Measurement, demand, web and AI.
- Clear scope
- Scope and price agreed first.
01 / NIKOLA ADVISORY GROUP Find your starting point
Platforms we work in
- Google Analytics 4
- Google Tag Manager
- Server-side GTM
- BigQuery
- Google Ads
- Meta Ads
- Microsoft Advertising
- Who for
- Companies that want more customers from search, ads and their website.
- What you get
- Measurement, higher conversion rates, websites that lead to enquiries, SEO, advertising and AI automation from one consultant.
- Getting started
- A free first meeting and review to understand the need, followed by an agreed scope and schedule.
- Price
- A free first meeting is followed by a fixed quote with an agreed scope.
01 · Choose a service
What do you
need help with?
Six common needs, in the order they usually come up. Choose the one closest to your situation, or see every service further down.
All services FIND 02 / 06
Help the right buyers find you
Search and AI visibility
Make your services clear to people, search engines and AI services. We improve technical foundations, content and the path from search to contact.
REACH 03 / 06
Know where your ad budget goes
Digital advertising
Reach relevant audiences with Google Ads, Meta and LinkedIn. We connect campaigns to enquiries and cost per customer.
WEB 04 / 06
Turn more visits into enquiries
Websites and conversion
A website that explains your offer and makes the next step easy. We bring design, content, search and measurement together from the start.
AI 05 / 06
Spend less time on routine work
AI and automation
Connect systems and free up time from recurring tasks. We build focused workflows with logging and human oversight.
CONTENT 06 / 06
Make your offer easy to understand
Content and social media
Web copy, guides, ad copy and video that explain what you do, for customers, search engines and AI services alike.
02 · AI as a way of working
Less manual work.
The same control.
- 01
Choose one task
You describe a recurring task the way it is done today, such as sorting enquiries or compiling a report.
- 02
Set the limits
We agree what may be automated, which systems the workflow may read and who approves what reaches customers.
- 03
Test before it grows
The workflow is tested on real cases, with logging and error handling, before it is used more widely. The time it saves is measured.
INTERACTIVE DEMONSTRATION 01 → 03
RECEIVED
Hello, we need a better understanding of which ads lead to enquiries.
Example incoming questionAn email starts the workflow.
A new enquiry arrives. The workflow collects the customer's question and the details needed to help.
DRAFT
Need: ad measurement. Suggestion: map conversions and check access to advertising accounts.
Automation suggestionThe information is organised.
AI suggests a category, summary and next step. Missing information is flagged for review.
AWAITING REVIEW
Check the suggestion, add the right questions and choose the next step for the customer.
Human review before sendingA person makes the decision.
The owner reviews, corrects and approves the information. Only then can a reply be sent and work move forward.
Fictional example. Nothing is sent or saved.
Demonstration · From email to approved reply
Try the three steps to see where automation ends and a person takes over.
03 · One joined-up responsibility
Four layers.
One owner.
Marketing you can follow up is built from the bottom up. Each layer rests on the one below, and the same data runs through all four.
-
Layer 1 · Decision data
Measurement first.
Forms, calls, purchases and campaigns are measured under the same names in GA4, the ad accounts and the CRM. You know what a customer costs before the budget moves.
Measurement and analytics -
Layer 2 · Demand
Search and ads that reach the right customers.
SEO, visibility in AI answers and ads on Google, Meta and LinkedIn, guided by what the measurement shows. The budget goes where the numbers point.
SEO and marketing -
Layer 3 · Experience
A website that leads to contact.
Pages that explain the offer, load fast and make the next step easy. Every form and call is measured from day one.
Web and conversion -
Layer 4 · AI workflows
AI on top of what already works.
Once measurement holds, recurring work is automated: sorting enquiries, drafting quotes and reporting. A person approves everything that reaches your customers.
AI and automation -
All the way
One enquiry through every layer.
A search becomes a visit, the visit becomes an enquiry, the enquiry is measured and sorted, and the report shows what it cost. The same data in every layer, and one contact responsible for the whole.
04 · Experience
The strategy and the delivery. One owner.
Dorian started Nikola Advisory Group in 2026. He sets up the measurement that shows what marketing returns, raises conversion rates and builds websites that lead to enquiries. He works with analytics and advertising in the marketing department of an international group in Gothenburg and was previously Head of Scouting at Neverland Management. He is your contact and is responsible for the work, from the first meeting to delivery.
Certified
- Google Analytics Certification
- Google Ads Measurement Certification
- Google Ads Search Certification
- Google Ads Display Certification
- Microsoft Advertising Search Certification
- SEO Certification
- SEO Fundamentals
- Marketing Strategy Certification
- AI Fluency
- Meta Certified Digital Marketing Associate
References
What others say about Dorian.
Those who hire him get someone who knows that you have to work every day on your attitude, knowledge and qualities to reach your goals and to grow as a person.
Ernst Knuhtsen Personal leadership coach and financial strategist, Ernst Knuhtsen Ledarutveckling AB Dorian’s mentor in personal leadership LinkedIn · He has connected our advertising and analytics platforms to AI agents that produce analysis and reports, and he does it properly: everything is documented and nothing goes out before a person has reviewed it. […] I am happy to recommend him.
Dardan Selmani Senior Performance Marketing Manager Close to ten years of experience in SEO, AI search, advertising and tracking Dorian’s mentor in performance marketing Reference · With his background in elite football and talent scouting, he brings a unique, razor-sharp focus on risk assessment and business value. […] He is a success for the company that has managed to recruit him, and I can strongly recommend Dorian.
Tadde Legoido Dinh E-Commerce Manager More than 15 years of sales experience Industry colleague LinkedIn ·
The references are translated from Swedish.
05 · How we work
The whole picture.
One step at a time.
We start with what can be understood and measured. Then we build on what works.
- 01
Measure
We review your measurement, ad accounts and website and show what happens in each channel and what it costs. You get a prioritised list with the cost and expected effect of each item.
- 02
Choose channels
Budget goes where the numbers show it does the most. We follow up every month and move money when a channel stops delivering, without waiting for the next quarter.
- 03
Automate
Once measurement works, we automate recurring work such as reports, sorting enquiries and content. Every flow is logged and a person approves the final step.
- 04
Follow up
Every month the numbers decide the next step. What works is expanded, and what does not is changed or stopped.
06 · Fit
Are we a good fit?
An engagement works best when the right conditions are in place. So we tell you from the start whether we are a fit.
A good fit when
- You want to know which channels bring customers, not just clicks.
- Someone on your side can make decisions and grant access to accounts and systems.
- You want a prioritised plan with a fixed price before work starts.
- You are prepared to change or stop what has no effect.
Not a fit when
- You want guaranteed rankings in Google or guaranteed sales.
- Ads should start before the offer and the website are ready.
- The goal is a lot of content rather than measurable effect.
- AI should run without anyone reviewing the output.
07 · Questions
Questions before the first meeting.
What does Nikola Advisory Group do?
We help companies measure what their marketing returns and get more out of it. That covers measurement, SEO and advertising, web, and AI and automation. Measurement comes first, because it is how everything else is evaluated.
What does it cost?
The first meeting is free of charge. After that you get a fixed price in a quote, based on what you need. For a defined question, advisory is available as a 60-minute online meeting.
How fast do we see results?
Measurement gives answers within a few weeks, ads can be adjusted the same month and new pages often take three to six months to rank in search. Before the work starts, you are told what to expect from each part.
Can you both recommend and deliver?
Yes. The same person who does the review also builds the measurement, runs the advertising or sets up the workflow. We carry out what we recommend. You do not need to hand the work over from an advisor to a supplier.
How do we stay in control of an AI agent?
You set the limits: which systems the agent may read and which tasks it may perform. Every step is logged, and nothing that reaches a customer is sent until a person has approved it. You can switch the workflow off at any time.
What sets you apart from other agencies?
Two things. Every engagement starts with measurement, so search, web and AI are judged by the same numbers. You also work directly with Dorian, who does the work from the first meeting to the follow-up.
Services
Every service
in one place.
Each service can be bought on its own, and everything is followed up in the same numbers.
Measurement and data
Search and AI visibility
Web and conversion
AI and automation
Guides
Guides on measurement and visibility.
7 October 2026
SEO, GEO and AIO in practice
What separates SEO, GEO and AIO? A practical guide to technology, content, sources and measurement for businesses developing visibility in search and AI.
Read the guide
22 September 2026
Measurement plan first, marketing second
A measurement plan shows what your marketing delivers. Here are three common ways spend becomes hard to evaluate, and how a shared plan fixes them.
Read the guideLocal
An AI consultant and marketing partner in Gothenburg, working across Sweden.
We are based in Gothenburg and happy to meet in person in the Gothenburg area. Elsewhere in Sweden the work is done remotely, with the same method and the same contact person. Measurement, ad accounts and websites work the same wherever you are.
- Alingsås
- Åmål
- Borås
- Borgholm
- Borlänge
- Eskilstuna
- Falun
- Funäsdalen
- Gävle
- Gothenburg
- Halmstad
- Helsingborg
- Hudiksvall
- Jönköping
- Kalmar
- Karlskrona
- Karlstad
- Kiruna
- Kristianstad
- Kungsbacka
- Landskrona
- Lidköping
- Linköping
- Luleå
- Lund
- Malmö
- Motala
- Norrköping
- Nyköping
- Örebro
- Örnsköldsvik
- Östersund
- Skellefteå
- Skövde
- Södertälje
- Stockholm
- Sundsvall
- Trelleborg
- Trollhättan
- Uddevalla
- Umeå
- Uppsala
- Varberg
- Västerås
- Växjö
- Visby
08 · Next step
Talk business. We handle the tech.
Contact us and tell us what you want to make happen. We will discuss where you are today, what is getting in the way and where it makes sense to start.
Write to Dorian- Your contact
- 1 person
- Cost
- 0 SEK
- Personal reply
- 1 working day
Dorian Nikola Your contact, from first meeting to delivery.
Gothenburg · Working across Sweden
Your enquiry
Book a first meeting
Free and without commitment. Share a few details and Dorian will suggest a time.
Clear from the start
Know what you are buying. Stay in control.
Scope, schedule and price are agreed in the quote. You keep your accounts and material. Advertising spend is paid directly to the platforms and is separate from our fee.