Pricing
Marketing pricing.
Marketing pricing is set per engagement, based on what you need and where you stand today. After a free first meeting and a free review you receive a quote with scope, deliverables, timeline and a fixed price. No twelve-month agreements.
- Free of charge
- No commitment
- Reply within one working day
From need to value
Engagements at a glance.
Each engagement starts from a need you recognise and should deliver something you can measure. They are listed in the order we usually work: measurement first, then search and web, AI last.
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01 Measurement
Measurement that shows what each channel returns. All other work builds on it.
- Why
- You do not know what your marketing brings in
- What you get
- Numbers you can trust, so budget and channel choices rest on what actually brings in customers.
The order of work
- 01 Measure
- 02 Choose channels
- 03 Automate
- 04 Follow up
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02 Measurement
- Why
- Conversions are missing in your ad accounts
- What you get
- Less data lost, and control over what is passed on to Google and Meta.
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03 Measurement
- Why
- Your channels count differently and claim the same sale
- What you get
- Cost per customer for every channel in one report, so the budget goes where your customers come from.
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04 Search and ads
- Why
- The right buyers need to find you in search
- What you get
- Customers who find you on their own, at a cost that falls over time.
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05 Search and ads
- Why
- You want to know where your ad budget goes
- What you get
- Quick answers on what works, and budget moved the same month a channel stops paying off.
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06 Search and ads
- Why
- Your customers ask AI services instead of searching
- What you get
- Pages clear enough to be cited, and follow-up that shows whether they lead to visits and deals.
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07 Web
- Why
- Your site is hard to find or does not sell
- What you get
- A site that loads fast, ranks in search and makes it easy for visitors to get in touch.
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08 AI and automation
- Why
- You want to know what is worth automating
- What you get
- A prioritised list, so you start with what gives the most for the least risk.
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09 AI and automation
- Why
- The same work is done by hand every week
- What you get
- Time back every week, measured before and after, with a person approving what reaches your customers.
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10 AI and automation
- Why
- Data is moved by hand between your systems
- What you get
- Nobody has to move data by hand, and an error stops the workflow and notifies you.
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11 Single meeting
- Why
- You have one specific question
- What you get
- A second opinion before you decide, without committing to a full engagement.
What each engagement may include
Measurement Base
Measurement that shows what each channel returns. All other work builds on it.
May include
- Review of existing measurement
- Measurement plan with named events
- Setup of GA4 and Google Tag Manager
- Consent banner connected to the measurement
- Conversions sent to the ad platforms
- Documentation for whoever takes over
Time: One to two weeks for a typical setup. The price depends on the number of events and ad accounts.
Get a fixed price for Measurement BaseServer-side
Measurement Base plus measurement through your own server, so less data is lost in the browser.
May include
- Everything in Measurement Base
- Server-side GTM in production on your own subdomain
- First-party cookies with a longer lifetime
- Conversions sent via the server to Google and Meta
- Data flow check after launch
Time: About one week on top of Measurement Base.
Get a fixed price for Server-sideAnalytics
Analysis built on your measurement, showing which channels and pages bring customers and deals.
May include
- A shared definition of what counts
- Cost per customer for every channel in one report
- Conversion analysis of where visitors drop off
- Customer analysis of which channels bring customers who stay
- Enquiry, quote and deal connected in your CRM
Search
Ongoing work to get you found in search, tracked in rankings and new customers.
May include
- Technical SEO review with action list
- Keyword map with one phrase per page
- Page optimisation every month, at a pace that suits you
- Ranking tracking in Wincher
- Monthly report with cost per customer
Time: Ongoing, month to month with one month's notice.
Get a fixed price for SearchAdvertising
Google Ads, Meta and LinkedIn, managed by cost per customer. You pay the ad spend directly to the platforms.
May include
- Campaigns in Google Ads, Meta and LinkedIn
- Ad accounts set up with conversions from your own measurement
- Budget moved when a channel stops paying off
- A monthly report with the cost per customer for each channel
Visibility in AI answers
Pages that search engines and AI services can find, understand and cite when customers ask.
May include
- A check that key pages can be indexed
- Answers to the buyer's questions in readable text
- Structured data that matches the page
- A clear sender, author page and sources that can be checked
- Follow-up in three stages: discovery, visits and deals
Web
A new site in your brand identity, built to rank in search and get visitors to reach out.
May include
- Site map and keyword map
- Design in your brand identity, mobile first
- Pages with finished copy, as many as the site needs
- Measurement, consent and structured data
- Load time under 2.5 seconds on mobile
- Documentation and training
Time: Four to six weeks for ten pages from approved structure and content. Copywriting is included. The price depends on the number of pages, languages and whether the site sells directly.
Get a fixed price for WebAI advisory
A review of what is worth automating, before anything is built.
May include
- A list of tasks that recur and take time
- Estimated time saved and risk for each task
- What your systems need to support it
- Assessment against the EU AI Act
- A prioritised list, with the most value for the least risk first
AI agent
An agent that handles one recurring task, with a log and a person who approves the last step.
May include
- Task chosen by how much time it saves
- The agent in production, with a log of every step
- Connection to one of your existing systems
- A person approves everything that reaches customers
- Training for the person who owns the workflow
- Follow-up during the first month
Automation
Automated workflows that move data between your systems, so you do not have to do it by hand.
May include
- Mapping of recurring tasks
- Workflows in production with logging
- Connections to CRM, e-mail and calendar
- Error handling that stops the workflow and notifies you
- Documentation and handover
Advisory
A one-hour online meeting on a defined question, when you do not need a full engagement.
May include
- A second opinion on a plan, a quote or a setup
- Support when choosing an agency or tool
- Answers to your marketing team's questions on measurement, search or AI
Time: 60 minutes, online.
Get a fixed price for AdvisoryAll marketing pricing excludes VAT. Swedish VAT of 25 percent is added for customers in Sweden, and customers in other EU countries are invoiced with reverse charge. See the Swedish Tax Agency on VAT rates (in Swedish).
Build your setup and get a fixed price
Choose what you need help with and which goal matters most. You then get a suggested setup to use as a starting point for the quote.
What do you need help with?
What is the most important goal?
Choose a need and a goal.
How much does a marketing agency cost?
With us, every engagement gets a fixed price in a quote, after a free first meeting. The price depends on the scope, such as the number of events and ad accounts in a measurement setup or the number of pages and languages on a new site. Ongoing work such as Search runs month to month, with no twelve-month agreement.
What does it cost?
The first meeting is free of charge. After that you get a fixed price in a quote, based on what you need. For a defined question, advisory is available as a 60-minute online meeting.
What happens in the first meeting?
You describe the situation and we tell you whether we can help and what the next step is. The meeting is free and commits you to nothing.
Can we start small?
Yes. Advisory is a 60-minute online meeting and suits a defined question. A larger engagement can also start with the Measurement Base package alone.
How long are your agreements?
A project has a clear end, set out in the quote. Ongoing work, such as the Search package, runs month to month with one month's notice. We have no twelve-month agreements.
Who owns what you build?
You do. Accounts, containers, code and documentation sit with you from day one. We get access during the engagement, and you can remove it whenever you want.