--- title: "Web agency for more enquiries | Nikola Advisory Group" description: "A web agency for companies that want to rank and sell: web design and development with measurement from day one, in WordPress, Astro, Framer or Webflow." url: https://nikolaadvisory.com/en/services/web/ lang: en --- [Home](https://nikolaadvisory.com/en/) [Services](https://nikolaadvisory.com/en/services/) Web Web # A web agency for more enquiries. We are a web agency for companies whose website gets visits but few enquiries. Every project starts with a goal and a measurement plan, followed by structure, design and development in your brand identity. [ Book a first meeting ](https://nikolaadvisory.com/en/contact/#boka) [ View the engagements ](https://nikolaadvisory.com/en/services/web/#paket) - Free of charge - No commitment - Reply within one working day Updated 22 October 2026 by [Dorian Nikola](https://nikolaadvisory.com/en/about/) ## What does a web agency do? A web agency plans, designs and builds a company's website and makes sure it works after launch. With us, a keyword map, structured data and measurement of forms, calls and purchases are included from day one. By the first month you can see which pages lead to enquiries and what needs to change. ## From your inputs to a useful result 1. 01 ### Your inputs Offer, audience, content and brand identity. 2. 02 ### Our work Plan, design, build and test the paths to contact. 3. 03 ### Your website A site with measurable goals that your business owns and can maintain. ## How the work happens 1. **Set the goal** You get a clear direction for the content and design. View the work + We agree the main job of the website and how to measure it. 2. **Plan the pages** You see the scope before design begins. View the work + We prepare the site map, keyword map and measurement plan. 3. **Build and test** You receive a working site to review before launch. View the work + We develop the site and check forms, accessibility and measurement. 4. **Take ownership** You get the knowledge and materials to keep the site working. View the work + We walk through updates, documentation and follow-up. [ Read about the method ](https://nikolaadvisory.com/en/method/) ## What you receive - A site map and a keyword map - Design in your brand identity, built mobile first - Measurement, consent and structured data from day one - Load time under 2.5 seconds on mobile - Documentation and training ## At a glance Who it helps Businesses whose website is hard to find or does not bring in enquiries. The work Plan, design and build with search, consent and measurement included. Your deliverable A website in your identity, documentation and a practical handover. Timing A ten-page site usually takes four to six weeks from approved structure and content. Copywriting is included. Price A fixed price in a quote after a free first meeting. You approve the scope and schedule before work starts. [View the engagements](https://nikolaadvisory.com/en/services/web/#paket) Explore the work in detail Many websites look good on launch day, and after that nobody knows what they do. We build every site to bring in enquiries and sales: fast, easy to find and with every important action tied to an event in [web analytics](https://nikolaadvisory.com/en/services/measurement/). ## Web strategy before the first sketch Every site gets one job, such as booking calls, selling a product or collecting sign-ups. The web strategy sets out which pages that job needs, which search phrase each page should target and what to measure. Design work starts only when the site map, the keyword map and the measurement plan are done. ## Web design in your brand identity Good web design helps visitors understand your offer within seconds and find the next step. We work in your brand identity, mobile first, with type and colours that meet the contrast requirements in [WCAG](https://www.w3.org/WAI/standards-guidelines/wcag/). Anything that does not help the visitor move forward is removed, however good it looks. ## Web development for fast load times Load time affects both your rankings and how many visitors become customers. Our web development keeps every page within [Google’s Core Web Vitals thresholds](https://web.dev/articles/vitals): the main content visible in under 2.5 seconds on mobile, no layout that jumps and no scripts that delay the first view. We build static sites where possible, and use WordPress if you will publish often yourselves. ## Built to be found Every page gets a main search phrase, a title, a description and [structured data](https://developers.google.com/search/docs/appearance/structured-data/intro-structured-data) that search engines and AI services can read. The site gets a sitemap, an llms.txt file and an author page, and internal links between pages help both visitors and search engines find their way. ## Accessible to every visitor An accessible site reaches more customers, and for many companies accessibility is a legal requirement. The site should work with a keyboard, a screen reader and magnification, and all text should stand out clearly against its background. We build to WCAG 2.2 at level AA and check every page before launch, so nothing needs fixing afterwards. ## Web production without surprises Web production follows a fixed order: structure, design, build, testing and handover. Text and images are planned early, so the build does not have to wait for content. Every page is tested on real phones before launch. Afterwards you get documentation and a list of what to check with every change. ## Measured from day one Forms, calls, downloads and purchases are measured as events, each with a known source. We settle consent first. After launch you can see what the site achieves each month, and improve it with [digital marketing](https://nikolaadvisory.com/en/services/seo-marketing/) based on the same numbers. ## A web agency that shows its own work ## What happens after launch? In the first month we follow load time, searches and conversions, and fix anything that does not work. After that you can choose ongoing improvements or take over yourselves with the help of the documentation. The site, the domain and all accounts are yours. Compare responsibilities before choosing __Use this to understand our scope, plan an internal project or question another supplier. It makes no claims about other businesses.__ | Question | Working with us | Doing it internally | Ask another supplier | | ----------------- | ----------------------------------------------------- | --------------------------------------------------- | --------------------------------------------------- | | Measurement first | Agree the goal and baseline before the work. | Define goals, sources and how to track the outcome. | How will you check the measurement before starting? | | Accounts and data | Work in your accounts with documented connections. | Assign responsibility for access and documentation. | Who owns the accounts and what is handed over? | | Follow-up | Agree the measures and responsibilities in the scope. | Allow time to check and improve the work. | What is reviewed, how often and by whom? | | Price | Fixed quote after review; tools and hosting itemised. | Include staff time, tools and hosting in the cost. | Which costs are included and which are additional? | | Timing | Agree scope and schedule before starting. | Plan around available skills and team capacity. | What must we supply to keep the schedule on track? | ## Engagements and scope ### Web A new site in your brand identity, built to rank in search and get visitors to reach out. - Site map and keyword map - Design in your brand identity, mobile first - Pages with finished copy, as many as the site needs **One specific question?** Advisory is a 60-minute online meeting. [Read more about advisory](https://nikolaadvisory.com/en/pricing/#radgivning). ## What it could look like Demonstration with example data. These scenarios illustrate the approach, not results from client projects. Show examples for A ten-page static site that loads in under a second, with every form and call measured from day one. An e-commerce company gets product pages with structured data, faster loading and a checkout where every drop-off is measured. A SaaS company gets a site where sign-up, demo and pricing are tracked as three separate goals tied to the same user ID. A professional services firm gets a booking page that works without third-party tools, and a local page built to rank in its city. An agency gets a technical foundation and measurement for its client projects, which its own designers can build on. ## Common questions What does a website cost? A website from us gets a fixed price in a quote after a review, because the price depends on the number of pages, languages and features. Anything from a few pages to multilingual e-commerce can be quoted. Measurement is always included. Should we choose WordPress, Astro, Framer or Webflow? WordPress if you publish often yourselves and need plugins. Astro if the site should be as fast as possible and its structure rarely changes. Framer or Webflow if you already work in them. We choose based on how the site will be run, not on what we prefer. Can you rebuild our existing site? Yes. We start by reviewing the technology, search performance and measurement, and work out whether rebuilding or starting over is cheaper. Content can often be kept. How long does a build take? A ten-page site takes four to six weeks from approved structure and content to launch. Copywriting is included in the engagement. Can we update the site ourselves? Yes. If you will publish often, we build in WordPress, with editing tailored to your pages. If the site is built as a static site, you get a simple way to change text, and we make the larger changes. Whichever you choose, you get documentation and a handover where you go through the site together with us. What is the difference between a web agency and a freelancer? The difference that matters is who is responsible for load time, search and measurement after launch. Ask whether that is in the quote. With us it is, and the same person plans, builds and follows up the site. A first meeting. A clear next step. ## Tell us where you are today. Contact us and tell us what you want to make happen. We will discuss where you are today, what is getting in the way and where it makes sense to start. [ Write to Dorian ](https://nikolaadvisory.com/en/services/web/#formular) Your contact 1 person Cost 0 SEK Personal reply 1 working day **[Dorian Nikola](https://nikolaadvisory.com/en/about/)** Your contact, from first meeting to delivery. [ Call Dorian ](tel:+46728719336) [ Send an email ](mailto:dorian@nikolaadvisory.com) [ +46 72 871 93 36 ](tel:+46728719336) Gothenburg · Working across Sweden Your enquiry ### Book a first meeting Free and without commitment. Share a few details and Dorian will suggest a time. Clear from the start Know what you are buying. Stay in control. Scope, schedule and price are agreed in the quote. You keep your accounts and material. Advertising spend is paid directly to the platforms and is separate from our fee. Before your next decision ## Read what helps you move forward. ### SEO, GEO and AIO in practice What separates SEO, GEO and AIO? A practical guide to technology, content, sources and measurement for businesses developing visibility in search and AI. [ Read the guide : SEO, GEO and AIO in practice ](https://nikolaadvisory.com/en/insights/seo-geo-aio-explained/) ## Related services - [ Measurement and analytics ](https://nikolaadvisory.com/en/services/measurement/) - [ SEO and marketing ](https://nikolaadvisory.com/en/services/seo-marketing/) - [ AI and automation ](https://nikolaadvisory.com/en/services/ai-automation/)