---
title: "Insights on analytics, search and AI | Nikola Advisory Group"
description: "Insights on measurement, consent, search, web and AI from Nikola Advisory Group. Explore practical examples of what to check before scaling your marketing."
url: https://nikolaadvisory.com/en/insights/
lang: en
---

[Home](https://nikolaadvisory.com/en/) Insights 

Guides

# Insights on measurement, search, web and AI.

Insights on measurement, search, web and AI. Each one is built on a statement with a source. No newsletter and no subscription.

[ Book a first meeting ](https://nikolaadvisory.com/en/contact/#boka) [ Explore our services ](https://nikolaadvisory.com/en/services/) 

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7 October 2026 

## [SEO, GEO and AIO in practice](https://nikolaadvisory.com/en/insights/seo-geo-aio-explained/)

What separates SEO, GEO and AIO? A practical guide to technology, content, sources and measurement for businesses developing visibility in search and AI.

22 September 2026 

## [Measurement plan first, marketing second](https://nikolaadvisory.com/en/insights/measurement-before-marketing/)

A measurement plan shows what your marketing delivers. Here are three common ways spend becomes hard to evaluate, and how a shared plan fixes them.

Want help doing this in your business?

The guides show the method. In a first meeting we review your site and measurement, and you get a concrete next step.

[ Book a first meeting ](https://nikolaadvisory.com/en/contact/#boka) [ Take the self-assessment ](https://nikolaadvisory.com/en/self-assessment/) 

- Free of charge
- No commitment
- Reply within one working day