--- title: "Frequently asked questions, answered | Nikola Advisory Group" description: "Frequently asked questions about measurement, search, web and AI at Nikola Advisory Group: pricing, scope, account ownership and getting started." url: https://nikolaadvisory.com/en/faq/ lang: en --- [Home](https://nikolaadvisory.com/en/) Questions Questions # Frequently asked questions, answered. Frequently asked questions from the first meeting, with straight answers on pricing, measurement, AI and contracts. If yours is missing, ask it in the form. [ Book a first meeting ](https://nikolaadvisory.com/en/contact/#boka) [ Explore our services ](https://nikolaadvisory.com/en/services/) - Free of charge - No commitment - Reply within one working day ## Questions about working together What does Nikola Advisory Group do? We help companies measure what their marketing returns and get more out of it. That covers measurement, SEO and advertising, web, and AI and automation. Measurement comes first, because it is how everything else is evaluated. Can you both recommend and deliver? Yes. The same person who does the review also builds the measurement, runs the advertising or sets up the workflow. We carry out what we recommend. You do not need to hand the work over from an advisor to a supplier. What sets you apart from other agencies? Two things. Every engagement starts with measurement, so search, web and AI are judged by the same numbers. You also work directly with Dorian, who does the work from the first meeting to the follow-up. Who do you work with? B2B companies, online retailers, SaaS companies and service firms that want to know what marketing returns before the budget grows. It fits particularly well when the decision maker, often a marketing manager or founder, needs to report what the budget returns. How does an engagement start? With a free first meeting, without commitment. You describe the situation and we say whether we can help. Usually a free review of your measurement follows. It ends in a list of what should be done and in which order. We already have an agency. Can you still help? Yes. We can handle the measurement while your agency takes care of the creative work. If you prefer, we can deliver measurement and reports under the agency's name. Do you only work in Gothenburg? No. We are based in Gothenburg and are happy to meet clients there. All work can also be done remotely, for companies across Sweden and the EU. What if Dorian is ill or overbooked? Nothing lives only in one person's head. Everything is built in your accounts and documented as we go, so someone else can take over. The schedule in the quote reflects the time available, and if an engagement needs more people, the quote says who does what. ## Questions about pricing and contracts What does it cost? The first meeting is free of charge. After that you get a fixed price in a quote, based on what you need. For a defined question, advisory is available as a 60-minute online meeting. How fast do we see results? Measurement gives answers within a few weeks, ads can be adjusted the same month and new pages often take three to six months to rank in search. Before the work starts, you are told what to expect from each part. Who owns what you build? You do. Accounts, containers, code and documentation sit with you from day one. We get access during the engagement, and you can remove it whenever you want. How long are your agreements? A project has a clear end, set out in the quote. Ongoing work, such as the Search package, runs month to month with one month's notice. We have no twelve-month agreements. What happens in the first meeting? You describe the situation and we tell you whether we can help and what the next step is. The meeting is free and commits you to nothing. Can we start small? Yes. Advisory is a 60-minute online meeting and suits a defined question. A larger engagement can also start with the Measurement Base package alone. ## Questions about measurement and data Why do you always start with measurement? Without measurement, search, advertising, web and AI are steered by gut feeling. With measurement you see what each part of the budget returns and can compare channels. That makes it easier to move the budget to where it does the most good. How do consent rules affect measurement? Many visitors decline analytics cookies, and a standard setup then cannot see them. In advanced mode, Consent Mode can send cookieless signals that Google uses to estimate what is missing, and server-side tagging gives control over what is passed on. Neither replaces consent. We plan consent from the start and set no analytics cookies before the visitor has said yes. What does a report from you look like? It has three parts: what happened, why, and what you should do next. Every number links to its source. You should be able to make a decision without opening an analytics tool. Which tools do you work with? Measurement: GA4, Google Tag Manager, server-side GTM and Looker Studio. Advertising: Google Ads, Meta Ads, LinkedIn Ads and Microsoft Advertising. Search: Search Console and Wincher. Web: WordPress, Astro, Framer and Webflow. AI and automation: Claude, OpenAI and n8n. We choose what suits your situation. What is the self-assessment? Ten questions on how well your marketing can be measured. You get the result right on the page. If you leave your e-mail address, Dorian writes a short review and sends it within a few days. The address is not used for newsletters. ## Questions about AI and automation How do we stay in control of an AI agent? You set the limits: which systems the agent may read and which tasks it may perform. Every step is logged, and nothing that reaches a customer is sent until a person has approved it. You can switch the workflow off at any time. Which systems can be connected? Most systems with an API or an export: CRMs such as HubSpot, email and calendar in Google or Microsoft, forms, finance systems and ad platforms. The connections are built in tools you own, such as n8n, so you do not become dependent on us. How do you handle our data when building AI? Customer data does not leave the systems you already use unless you have explicitly decided that it should. We choose AI vendors whose contracts state that your data is not used for training, and we document which ones. An agent never gets access to money, such as payments or bank accounts. Is your question missing from our frequently asked questions? Ask it in a free first meeting, or write it in the form. Dorian replies personally within one working day. [ Book a first meeting ](https://nikolaadvisory.com/en/contact/#boka) [ Write your question ](https://nikolaadvisory.com/en/contact/#formular) - Free of charge - No commitment - Reply within one working day